Unanticipated Consequences of Customerism and Commercialization in Higher Education

Authors
1 Doctorate Student in Higher Education Management Tehran University
2 Assistant Professor, Department of Management Tehran University
3 Doctorate Student in Management Tehran University
Abstract
Any social purposive action has unanticipated consequences as well as intended results. Customerism and commercialization of scientific activities have had a lot of advantages but we must not ignore the manifest and latent dysfunctions in higher education. In this article, we examine normative structure of science, university managers' orientation, social prestige of faculty members, scientific freedom principles, teaching – learning process and curriculum relationship with commercialization. Knowing about these consequences enables educational managers to benefit from opportunity and avoid threats.

Keywords


  • Receive Date 06 March 2023
  • Publish Date 06 March 2023