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IRPHE 2006, 12(3): 93-108 Back to browse issues page
Comparative Study of Procedures of Collegiate Sport Marketing in Iran and Turkey
Mehrdad moharramzadeh Dr.
, m_moharramzadeh@yahoo.com
Abstract:   (15087 Views)
Sport marketing as an influential factor in social and economic developments plays an important role in the economy of countries with its direct and indirect effects. Marketing of sport goods & services are important and effective responsibility of sport organizations. If this responsibility is fulfilled properly, collegiate sport services & good production will develop nationally and internationally. The general purpose of this research is the comparative study of procedures of collegiate sport marketing in Iran and Turkey. To achieve this goal, following detailed points are studied: 1- Gross domestic product (GDP) and share of sport industry. 2- Collegiate sport services’ demand & supply awareness. 3-Advertising & marketing relationship in sport services & good production. 4- Demography based study on sport services and good provider’s location. 5- The role of media, sport fans, and financial sponsors in sport marketing. This is a descriptive – longitudinal research. The data is collected through. interviews, library study, and observation. The study was done in Turkey in its two universities (Hajat tapeh and Gazi) from March 20, 2005 to December 20, 2005. A comparative study of the two countries performance leads us to these findings: in Turkey the GDP of sport’s part (2003-4) was about 2856 billion Rialls which is about 39 percent of total GDP of the country. If the inflation rate is taken into account, Turkey had the growth about 64.72 percent (889 billion rialls) more than Iran. On the other hand, it is estimated that winter Olympic in 2010, will provide $ 4.1-6.5 billion GDP, one thousand job opportunities, and $969-1527 million taxes. The study of income sources of Olympics with respect to income and also advertising factors TV broadcasting and then financial sponsors had the rank. After them, ticket sales agents, issuing authorizations, stamps and other factors were the sources of income. Case study of these factors showed that from Atlantic Olympics in 1996 till 2000, television broad casting rights provided 33-50 percent of the income for the games.
Keywords: Sport, Marketing and College.
Type of Study: Original |
Received: 2009/09/30 | Published: 2006/10/15 | ePublished: 2006/10/15
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Moharramzadeh M. Comparative Study of Procedures of Collegiate Sport Marketing in Iran and Turkey. IRPHE. 2006; 12 (3) :93-108
URL: http://journal.irphe.ac.ir/article-1-472-en.html

year 12, Issue 3 (Autumn 2006) Back to browse issues page
فصلنامه پژوهش و برنامه ریزی در آموزش عالی Quarterly Journal of Research and Planning in Higher Education
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