فصلنامه پژوهش و برنامه ریزی در آموزش عالی
تأثیر کیفیت درک شده وبسایت دانشگاهی بر رضایت دانشجویان تحصیلات تکمیلی دانشگاه شهید چمران اهواز
نویسندگان
1 دانشجوی کارشناسی ارشد علم اطلاعات و دانش شناسی، واحد اهواز، دانشگاه آزاد اسلامی
2 استادیار گروه علم اطلاعات و دانش شناسی، واحد اهواز، دانشگاه آزاد اسلامی
چکیده
این پژوهش با هدف بررسی تأثیر کیفیت درک شده وبسایت دانشگاهی بر رضایت دانشجویان تحصیلات تکمیلی دانشگاه شهید چمران اهواز انجام شد. پژوهش از نظر هدف کاربردی و از نظر نحوه گردآوری اطلاعات توصیفی - پیمایشی از نوع علّی بود. جامعه آماری تمام دانشجویان تحصیلات تکمیلی دانشگاه شهید چمران اهواز و بر اساس آمار سایت دانشگاه برابر با 4841 نفر بودند. حجم نمونه بر اساس جدول مورگان 379 نفر محاسبه و روش نمونه‌گیری غیرتصادفی و در دسترس (داوطلبانه) تعیین شد. برای جمع‌آوری داده‌ها از پرسشنامه محقق ساخته بهره گرفته شد. پرسشنامه برای متغیر کیفیت وبسایت با توجه به شاخص‌های استاندارد ایزو ایایاس9126 و مؤلفه‌های مدل الشمایله (2015) ساخته و برای متغیر رضایت دانشجویان از ابزار هوانگ (2010) استفاده شد. برای تجزیه و تحلیل داده‌ها از روش آماری معادلات ساختاری و از نرم افزار ایموس 23 استفاده شد. نتایج نشان داد که شاخص‌های برازش مدل در حد مطلوب قرار دارد. آزمون فرضیه ها نشان داد که کیفیت وبسایت دانشگاهی بر رضایت دانشجویان تأثیر دارد. همچنین نتایج آزمون فرضیه های فرعی نشان داد که قابلیت اطمینان، کارایی، قابلیت نگهداری، قابلیت انتقال، طراحی وبسایت، پاسخگویی، سهولت استفاده، دسترسی و حفظ حریم خصوصی به عنوان شاخص های خرد کیفیت بر رضایت دانشجویان تأثیر دارد، ولی این رابطه برای عملیاتی بودن سایت معنادار نیست.
کلیدواژه‌ها
عنوان مقاله [English]
The Effect of Perceived Quality of Academic Website on Satisfaction of Graduate Students in Shahid Chamran University of Ahvaz
نویسندگان [English]
- Adele Yarahian 1
- Fariba Nazari 2
1 Master student, Department of Information Science, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran.
2 Assistant professor, Department of Information Science, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran.
چکیده [English]
The purpose of this study was to investigate the effect of perceived quality of university website on graduate students' satisfaction in Shahid Chamran University of Ahvaz. The research was applied and in terms of data collection method, it was causal descriptive-survey. The statistical population of the study was all graduate students in Shahid Chamran University of Ahvaz based on the statistics of the university's website which was 4,441 individuals. The sample size was calculated based on Morgan table and 379 people were non-randomly selected through convenience (voluntary) sampling method. A researcher-made questionnaire was used to collect data. The research questionnaire was developed for website quality variable according to ISO 9126 standard indices and components of al-Shamale model (2015). Huang and Wong (2002) tool was used for students' satisfaction variable. Structural Equation Statistical Modeling and Emus software were used for data analysis. The results showed that the fit indices of model were in good order. In addition, testing the hypotheses showed that the quality of the academic website had impact on student satisfaction. Also, the results of sub-hypotheses test showed that micro-quality indices such as reliability, efficiency, maintainability, transferability, website design, and responsiveness, ease of use, accessibility and privacy affect satisfaction. This relationship was not significant for site operation.
کلیدواژه‌ها [English]
- website quality
- student satisfaction
- graduate students
- Chamran University of Ahvaz
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